What’s Wrong With Google My Business?
After the initial fallout from the Covid-19 virus, business owners started noticing there were serious problems with Google My Business. These problems included
The post What’s Wrong With Google My Business? appeared first on Small Business Marketing Consulting. from http://stevedavismarketing.com/whats-wrong-with-google-my-business/
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What Going Viral Means@media only screen and (max-width : 768px) {<br> #frb_h_88852750{font-size:26px !important;}<br> #frb_h_88852750 .frb_button_icon{font-size:26px !important;} <p> }</p>
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The other day I received change from a purchase, and one of the bills had a Whereâs George stamp on it. I hadnât seen a stamped bill like this in some time. I remember when they first started showing up in the late 1990s.
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Whereâs George? https://www.wheresgeorge.com/ is an idea that was created by Hank Eskin in 1998. Itâs a really fun site that tracks the movement of US currency, mostly $1 bills. Itâs a great site to teach children about how money moves around in our country, and in some cases, the world. Whereâs George? has undergone a few changes since its creation. Friends of Whereâs George? is an upgraded version of Whereâs George? that offers an advertisement free experience, and has other options not available to free users. In my opinion, Whereâs George? is a classic case of going viral that has lasted beyond the initial âpopâ of something initially becoming part of the public vernacular. Itâs over 20 years old as of this writing, and each time someone hears about it, there is a renewed interest in Whereâs George?. Whereâs George? has started a hobby called Georging. There are people that take the time to see how many bills they can enter into the Whereâs George? website for tracking. Thereâs an interesting article on Georging at NPR: https://www.npr.org/2013/03/24/174966382/wheres-george-the-trail-of-1-bills-across-the-u-s From a marketing standpoint, Whereâs George? is a dream come true. The Whereâs George? website gets thousands of website visitors each day. Alexa gives Whereâs George? a global rank of 176,727 and a US rank of 41,587, as of the initial posting of this blog. This is incredible for a free, or now a âfreemiumâ website. Whereâs George? is optimized for Google Adsense, obviously. If you have that much traffic, you want to monetize. AdSense, or paid ads enable free websites to continue operation without burdening the site owner. Every idea that people come up with, whether itâs for business or not, we think that our ideas can go viral. But, very few ideas in reality ever go viral. One of my past clients was so excited about SEO for websites, he published a blog on BuzzFeed about SEO. This happened in 2016, about 10 years after SEO had become a buzzword. He was in shock when his BuzzFeed account was shut down in less than an hour after posting. I had to explain to him that things that go viral are typically cat videos, stupid people videos, TV shows, internet celebrities, and things that are appealing to the youth. It is not very often that businesses go viral. It does happen, but it rarely lasts beyond the initial pop of the moment.
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Whereâs George? has created a few ancillary products. There is plenty of Whereâs George? products like t-shirts, coffee mugs, and at one time the Whereâs George? stamps. However, the Whereâs George? stamps are no longer sold on the site. There are plenty of places to buy them online, but due to legislation against advertising on US currnecy, Whereâs George? has decided to stop selling stamps.
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I just sent my dollar stamped Whereâs George? onto its next leg of the journey. If you have a moment, take some time and see where your currency has been.
The post What Going Viral Means appeared first on Small Business Marketing Consulting. from http://stevedavismarketing.com/what-going-viral-means/ The post What Is Online Reputation Management? appeared first on Small Business Marketing Consulting. from http://stevedavismarketing.com/what-is-online-reputation-management/ Does Yelp Even Matter?We have all seen the stickers at businesses.But, what is Yelp? And, more importantly, does Yelp matter to my business? I’m asked about Yelp at least once a week. When I first started paying attention to online reviews, Yelp intrigued me at first. This feeling of bliss around Yelp was very short lived. It didn’t take me long to see that Yelp is pay to play, and Yelp is full of phony reviews. Business owners ask me if Yelp is necessary for their business’ success. Short answer, no. I tell every business owner that asks me about Yelp, not to even worry about it. It seems that as time goes on, more people (both business owners and consumers) are becoming aware that Yelp is a racket, in other words, a scam. I tend to see the best in every one and everything, until I’m given a reason not to. At first glance, Yelp looks like a great idea. It seems like an independent review site that is not owned or controlled by either Google or Facebook. It seemed like their only agenda was to provide honest reviews to fellow consumers. If this is done correctly, without ulterior motives (money), it can be a great thing. The post Does Yelp Even Matter? appeared first on Small Business Marketing Consulting. from http://stevedavismarketing.com/does-yelp-even-matter/ The post How it All Started appeared first on Small Business Marketing Consulting. from http://stevedavismarketing.com/how-it-all-started/ My Feelings on Franchise Businesses
You are probably reading this blog because you have read my book Business Websites That Convert, and you want to see what I have to say about franchise businesses.
My Personal ExperienceBy now you probably realize that I do not like, nor do I advocate the franchise model, especially for service businesses. I wasn’t joking about what I have said. I did learn all the bad things that can happen in a franchise business the hard way. I have had an existing service based company since 2001. I had been approached by several companies over the years asking me to consider being part of their “team.” I use that word in quotations for a reason. In 2007, I was approached by a franchisor that had been around since 1995. They talked nice, and had all of the verbose flyers and franchise testimonials. Their system at the time would have me as an area developer and my employees would become franchisees. I found out later that the FTC frequently cracks down on these systems because they turn employees into glorified subcontractors in an effort to avoid payroll taxes. Each level as it goes down passes more liability onto the lowest level until the bottom ranked franchisees end up working for less than minimum wage. This is possible because they are paid with a 1099 instead of a W2. They had made an offer that I initially rejected. The franchisor asked what would it take to get me “onboard.” I gave some conditions, not even sure if they would respond back. They offered what looked like a generous compromise. I was getting tired of certain mundane tasks in my own business that were becoming tiresome. I did accept their offer. Then the Troubles Started:At first the struggle wasn’t that much different than being a solopreneur. I had decent years in 2008 and 2009. I had my best year ever in 2010, only to have it come crashing down in 2011. The franchisor sent out new contracts to me and my franchisees asking us to sign them and send them back. The contracts stated that we would waive our initial fee structure in favor of an increased fee structure. They raised the fees 2.5%. This doesn’t sound like much, but in the grand scheme of business, every percentage point counts. I refused to sign and told all of my franchisees not to sign. I was contacted by the corporate office and they asked why we hadn’t signed the contracts. I was told by the management that all of the other franchisees (over 100 then) and area developers (around 25 back then) had signed the agreement. I could not understand why anyone would sign a document that was giving more money (that rightfully belonged to the fanchisees) to corporate. I didn’t care who else had signed or hadn’t signed. I knew what was right, and I knew that this wasn’t right. Let me give you an example: the franchisees have to pay for their own gas to drive their cars to the job sites. If the price of gas goes down, let’s say gas drops 50 cents a gallon. Should I start charging the franchisees more to offset more of my costs? Absolutely not! This is the same thing they were asking me to do. When I asked the powers that be why the rates were being raised, they answered “This isn’t costing any more money. It’s an even exchange.” What? That wasn’t the question I asked. So, I asked the question again. The powers that be refused to answer and then babbled on about how this wasn’t costing any more money upfront, and they didn’t understand why I was being difficult. I wasn’t so much being difficult as I was being honest. Yes, I have been known to be difficult (not much… stop laughing), but this was just plain dishonest. In the end, the franchise corporate left my rate and my remaining franchisees’ rates the same. The main lesson about franchise businesses is this: Do not let anyone else have control over your business. If you feel that you do not have the knowledge to start your own company, get the knowledge you need. The reason why so many businesses fail is because of not planning everything out. from http://stevedavismarketing.com/my-feelings-on-franchise-businesses/ |
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