Does Yelp Even Matter?We have all seen the stickers at businesses.But, what is Yelp? And, more importantly, does Yelp matter to my business? I’m asked about Yelp at least once a week. When I first started paying attention to online reviews, Yelp intrigued me at first. This feeling of bliss around Yelp was very short lived. It didn’t take me long to see that Yelp is pay to play, and Yelp is full of phony reviews. Business owners ask me if Yelp is necessary for their business’ success. Short answer, no. I tell every business owner that asks me about Yelp, not to even worry about it. It seems that as time goes on, more people (both business owners and consumers) are becoming aware that Yelp is a racket, in other words, a scam. I tend to see the best in every one and everything, until I’m given a reason not to. At first glance, Yelp looks like a great idea. It seems like an independent review site that is not owned or controlled by either Google or Facebook. It seemed like their only agenda was to provide honest reviews to fellow consumers. If this is done correctly, without ulterior motives (money), it can be a great thing. The post Does Yelp Even Matter? appeared first on Small Business Marketing Consulting. from http://stevedavismarketing.com/does-yelp-even-matter/
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